Dr Rehan Akhtar
Assistant Professor, Faculty Theology, AMU, Aligarh
Media is collective communication outlets or tools that are used to store and deliver information or. (1.2) It is either associated with communication media, or the specialized mass media communication business such as Print media and the press, photography, advertising, cinema, broadcasting Cradia and television) and publishing. (3) The word media is defined as one of the means or channels of general communication in Society, as newspaper, radio, television, etc." (4)
Kinds of Media:
1. Print media refers to paper publications circulated in the form of physical editions of books, magazines, journals and newsletter. Print media is given explicit freedom in the first Amendment of the Bill of Rights. Magazine, newspaper, flyers, newsletters, scholarly journals and other materials that are physically printed on paper are examples of print media. Whereas print media was once much more prevalent, the advent of e-b0oks, digital publishing tools and applications have caused many groups that typically created print media to begin publishing through digital channels.
Importance of Print Media:
The importance of print media is that it creates engagement and adds credibility. It can also provide a return on investment by creating a lasting image in a consumer's mind. In can seen through its many forms. It is portable, and is available at any time, even when there is no service or power. It is long-lasting, it can't be deleted. It is also seen as being professional, and that professionalism allows for print.
2 Electronic Media -
Electronic Media is media that uses electricity, including television, radio, the internet, fax, CD-ROM, DVDS and online Vedio streaming. It includes any medium that uses the digital or electronic encoding of information. The earliest form of electronic media was the telegraph in 1795. The telephone media was the telegraph in 1795. The telephone came in 1849, followed by the radio in 1897 and the internet in 1963.
Importance of Electronic Media:
Electronic media allows information and ideas to travel almost instantly from its source to the public through the internet, it has given billions of people access to information that they previously would not have had access to.
3. Social Media:
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. (5)
Importance of social media:
Social media is easily accessible and it is also the meeting point of today's internet savvy audience. It is major portion of younger generation, teenagers and middle aged people, are major percentage of the total social media user population.
Role of Media in Public Awareness:
In today's world, media has made a very special place for itself in our lives. It say that today, media has become as important as food today and clothing, then I don't think so that I am over exaggerating anything.
The term media refers to several different forms of communication requested to educate and make a socially aware nation.
Media has impacted our society in many ways. It has always played a very crucial role as a source of information, education and entertainment.
The media play an important role in increasing public awareness and formation of their views and attitudes toward certain issues. There no denial that media is playing a very significant role in making the world smaller. Through various mediums of media whether it is radio, Television, newspaper or internet, we are able to connect with large number of people around us. Especially internet has truly become the need of every individual both for our work and to connect with our friends and well-wishers.
Media also informs us about the world happenings. In one line it can be said that media is like a mirror of the Society which reflect each and everything about the society to us.
Today everyone especially youth is growing so aware about his responsibilities towards society is because of media.
Media has a huge responsibility of conveying the truth and relevant information to the common man. Media is often considered as a mirror of the society. The main objective should be to inform, educate and entertain the people. Moreover, if we just look around then we would find that there is no aspect of our life. Which is not touched and affected by media?
Women Journalist in Media:
In such a rapidly changing environment, women in media have a large responsibility in not only changing attitude towards women but also shaping public opinion. With women holding responsible position in newspapers or electronic media, their competency should extend to a wider area and a rang of issues. More importantly, a woman journalist is expected to show more sensitivity to issues relating to women and to more meaning full insight and perspectives.
Women have become indispensable in the field. Women's organizations and media group must play an active role in promoting this change. It is heartening that a wide variety of women's media initiatives are making a positive impact.
The number of women in media has increased in absolute terms, their ratio to men has more or less remained static.
A significant numbers of women journalists are very successful in magazines dealing with various problems of women and child.
The risks women in the media face, both in the urban and rural areas have also to be seriously considered
It is noticed that more and more young graduates are joining the journalism degree and diploma courses, with an ambition to make a mark in the profession, and quite a good proportion of them are girls. With the rapid expansion, almost a proliferation of the electronic media through satellite channels, with the popularity of the FM on the radio and with the growth of the print media women, young and old, are prepared to weather the risks.
The society, therefore, must take arrangements to provide adequate security to the vulnerable section of women in the media to promote their participation at all levels. Everywhere the media has the potential to make a far greater contribution to the advancement of women. They can create self-regulatory mechanisms that can help to eliminate misleading and improper gender based programming.
More ever, women playing a big role in progressing media. T.V. channels and rooms appear to full from women.
Despite all the difficulties women have gained a significant success in the field of journalism
Muslim Women and Media:
women. There are an increasing number of Muslim women who are taking up roles within the media either as journalists, writers or activists in order to combat stereotypes and create understanding between faiths. (1)
In April 2011, women in Islam, inc. hosted the "under Represented: Muslim women and Media" an event featuring Laild Al-Arian, a writer and producer for Al Jazeera English. Al Arian highlighted the importance of combating stereotypes within the main stream
media and said that" The focus has been on women's appearance rather than action, so that even if Muslim Women in hijab become reporters, they are seen as women in hijab rather than reporters."
Here are some Muslim women who are taking part in journalism.
1. Fareena Alam- editor of British Muslim magazine Q News.
2. Lisa Aziz- News presenter, and journalist. Best known as the co-presenter of the Bristol-based LTV.
3. Zeinab Badwi- BBC presenter of “Hard Talk”.
4. Nina Hossain- Journalist, newscaster and sole presenter of ITV London's regionalnews programme.
5.Saira Khan- was the runner-up on the first series of the Apprentice, and now a TV presenter on BBC Temper.
In this moderan time Muslim women are taking part in good Number, and playing an important role to make society educated.
References:
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4. Dictionary.com Retrived (2015)
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6. Wilkes, Jurgen (2011) Media Genres. Institute of European History.
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11. saidword.com